OPINION: The “unboxing experience” is the most wasteful 5 seconds in a shopper's life
Be honest, in the time of online shopping, how many times have you felt you wanted to give a shop an extra star for their luxurious packaging? I admit that sometimes I feel extra giddy when unpacking a beautifully wrapped order. It’s like my birthday but I bake my own cake and eat it too. In reality, I would have been as equally happy with my purchase if I bought it at the mall, the item shoved in a crisp paper bag with its receipt. Last night as I was scrolling through Instagram, I chanced upon a video ad showing how a shop packs their products. Kraft box stuffed with crumpled kraft paper, item wrapped in honeycomb “bubble wrap”, then sealed with a ribboned twine. The item? A plastic phone case. A month ago, I received a package in a kraft paper box, items individually wrapped in tissue paper then cushioned with shredded colored paper, sealed with a bright red ribbon. The items? Fabric headbands. As a meticulous online shopper, I painstakingly check each and every review before buyi
